Answering “so what” questions?
"One of the lessons drummed into me during my doctoral studies was to always remain mindful of the ‘So What?’ question (sometimes expressed more bluntly as ‘Who Cares?’). The wisdom of this advice soon became clear as I began venturing beyond the relative safety of my own academic department and into the harsh world of academic conferences and publishing. Here I was confronted by a barrage of challenging questions."
Does your journal article relevance to the outside world? A discussion for education related journal articles by Neil Selwyn, 2014. The complete article in PDF is here;